Put your business in their wallet.

Create, share, update, and notify customers through Apple Wallet and Google Wallet without building an app.

A customer holding up her hand - no more apps, no more paper stamp cards. She just wants the loyalty card in her wallet.

Live editor

Edit it live, see it instantly.

Customize your pass and watch every change appear instantly.

Feature highlight

More than just a digital card.

Create passes that stay useful after they’re added.

A loyalty pass before and after an update, with the change pushed instantly to everyone who saved it.

Use cases

Built for businesses of every kind.

One builder for every customer relationship, from the first scan to the hundredth visit.

Loyalty cards & offers

Turn first-time diners into regulars

Drop a loyalty card into every guest's wallet at checkout. Points climb automatically, rewards pull them back, and a lunchtime offer is one notification away. No plastic punch cards, no separate app to download.

  • Points update automatically after every visit
  • Send happy-hour and lunch offers straight to the wallet
  • Redeem in one scan at the register
Create a Pass
Restaurants wallet pass example

Pricing

Start with a 7-day free trial. Cancel anytime.

Starter

Everything you need to launch your first passes.

$49$29/ month

Billed monthlyLimited time

What’s included

  • 10,000 passes
  • 1 workspace · 1 team member
  • Apple Wallet & Google Wallet
  • Live pass editor
  • QR codes & barcodes
  • Dynamic pass updates
  • QR, link & web-button distribution
  • Email support

Growth

Most popular

For teams sending passes at scale.

$99/ month

Billed monthly

What’s included

  • 100,000 passes
  • 3 workspaces · 3 team members
  • Apple Wallet & Google Wallet
  • Live pass editor
  • QR codes & barcodes
  • Dynamic pass updates
  • QR, link & web-button distribution
  • Wallet push notifications
  • Personalized passes per customer
  • Pass analytics & scan tracking
  • REST API, webhooks & priority support

Scale

Advanced control for agencies and enterprises.

$199/ month

Billed monthly

What’s included

  • Everything in Growth
  • Unlimited passes
  • White-label Add-to-Wallet pages
  • Custom domains
  • Audit logs & data export
  • Dedicated success manager
  • 99.9% uptime SLA
  • Custom invoicing & MSA

FAQ

Questions? We’ve got answers.

Do my customers need an app?+

No. Passes are saved directly to Apple Wallet or Google Wallet.

Can I update a pass after someone adds it?+

Yes. Pass information can be updated after distribution.

Can I add QR codes or barcodes?+

Yes. Add QR codes and supported barcode formats directly to your passes.

Do I need to know how to code?+

No. WalletPassBuilder is designed to let you create passes visually.

Can developers use an API?+

Yes. Use the API when you need to generate or manage passes programmatically.

Your next card doesn’t need to be plastic.

Create a wallet pass your customers can save in seconds.